It's fiscal year reporting season here at Mid-Ohio Food Bank, and as daunting as it can sometimes be, I do enjoy sifting through the year in data, stories, learnings, and celebrations. Chasing patterns and anomalies often brings out my inner Sherlock.
This year my sleuthing has put me on the trail of the seemingly-elusive “value of engagement". We can quantify engagement actions, and we can quantify the dollars and hours given as a result. But what about the less straightforward products of engagement? Advocacy, referrals, access to new networks, impact of an informed community?
We recently hosted a pair of ticketed events that reached a total of 80 individuals. The majority of those individuals had never before donated or volunteered. The events were well attended, budget-neutral, and the feedback was extremely positive. Hours and dollars aside, were these events successful? If so, by what measure?
I found myself interrogating colleague after colleague, department by department. Hearing from different teams about their similar challenges fortifies my resolve to crack this dastardly cipher. To elucidate this perplexing puzzle… To vanquish this formidable foe? Ah well, this is probably why Watson did all of the writing.
If you have unraveled this riddle I’d love to hear ALL about it!
VAN Central Ohio President